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Styles aren't Made to Last in Fast Fashion

"You see some products and it's just garbage. It's just crap, and you sort of fold it up and you think, yeah, you're going to wear it Saturday night to your party -and then it's literally going to fall apart. - Simon Collins, dean of fashion, Parsons The New School for Design

When she got out of college and moved to New York, Elizabeth Cline liked to shop at vintage-clothing stores. They were the kinds of places tucked away on side streets in Manhattan and Brooklyn, where a lot of hunting and a little luck might reward you with a great, inexpensive cocktail dress that no one else had.

Then she discovered the world of "fast fashion" - chains like Forever 21, H&M and Zara-and it redefined her whole notion of bargain shopping.

"The products are very, very cheap," says Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion. "The design is pretty attractive. And if you walk into the store, I think, for a lot of consumers, it's virtually impossible to walk out empty-handed."

"We want to surprise the customers," says Margareta van den Bosch, the company's hugely influential style adviser. "We want to have something exciting. And if it's all the time hanging the same things there, it is not so exciting, I think."

Prices at stores like Forever 21 are so low, "it's virtually impossible to walk out empty-handed," says Elizabeth Cline, who writes about fast fashion. How can these stores make so much money selling $10 shirts? Mostly because of volume.

Poor quality has turned the fast fashion label into something of a pejorative, so much so that chains like Uniqlo and H&M now reject the term altogether. The industry will no doubt adapt over time, but the days when fashion gets faster and cheaper every year are probably at an end.

High Low Prom Gown Celebrity Dress Copies

High-low dresses or skirts are defined as dresses that are longer in the back than they are in the front. These are amazing for petite figures because you can have the maxi dress feel, without looking shorter. Many celebrities, have already been rocking this trend all over the red carpets. As well as gracing the runways and the red carpet, the high low dresses have been seen on the streets and are now readily available in most High Street stores. What do you think of the 'high - low' trend will you be showing some leg this season? XOXO



Aside from being sexy, the dress is fabulous if you've got great calves and not so great thighs.The varying length of the dress highlights the goodies, while covering what you don't want to show off. If you're petite and pair it with a mid-heeled shoe, voila! You look taller. For those of you daring enough, you can purchase a maxi skirt or dress and cut it into a high-low dress yourself. It's pretty easy and simple making it perfect for those new to DIY projects. Start with a maxi skirt and cut it just the way you wish.

While the weather still vacillates between warm and chilly, take a more slouched approach to high-low dressing. Check out all the celebs who are rockin' 'em already! We betcha a few of your faves are in the bunch...at :http://www.magicdress.co.uk/. With this new style, we still get that graceful floor-grazing skirt but the cutaway front lets us show off our shoes and pedicures to our hearts' content. Most high-low dresses are cut at knee-length but some, like the Norma Kamali dress, go dangerously thigh-high!

How to Accessories Your Evening Gowns

Whether you're attending Prom, a formal event or a wedding, MagicDress have a large selection of exquisite evening dresses. Listen to your body when you choose an evening dress. Be daring, be bold, classy, glamorous but overall, be you.

Pair your gorgeous dress with accessories that will compliment it, never clash. Don't be afraid to play with diamond earrings, long thin chains and chandelier necklaces. Remember, the woman makes the dress and the dress makes the evening.Evening dresses with scoop necklines are perfect for longer necklaces and strapless dresses call for a dramatic earring. Let your dress be the centerpiece and your accessories its dashing accompaniments.

Leave your heavy everyday purse at home. Although we're sure it's fashionable, it just doesn't fit the occasion. Trade out your purse for a clutch or evening handbag as it'll give you just enough room to store all your essentials. Keep the clutch or purse chic and simple so it compliments your evening gowns uk.

If you're wearing your evening dress on a night where there's a chill in the air, don't fret. You can still look divine in your dress with a little bolero or sheer wrap.  

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Previous Posts
Styles aren't Made to Last in Fast Fashion, posted March 13th, 2013
High Low Prom Gown Celebrity Dress Copies, posted December 25th, 2012
How to Accessories Your Evening Gowns, posted December 19th, 2012

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